Launched in 2021, Aaji’s is first and foremost, a family affair. Co-founders Rajus and Poorva Korde created the brand based on Rajus’s grandmother’s tomato lonsa recipe — a tomato-based dish that incorporates coastal Indian spices like asafoetida and turmeric. Aaji’s currently offers an original tomato lonsa, as well as garlic, spicy and spicy garlic flavors.
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