The Sly Fox Brewing Company creates a special beer
to benefit the Schuylkill River Trail
Southeastern Pennsylvanians who love nothing more than enjoying a cold, local beer in the great outdoors needn’t look further than Sly Fox Brewing Company of Pottstown to satisfy their thirst. In April, the brewery will release a new craft beer inspired by and benefitting the Schuylkill River Trail.
A portion of the sales of SRT Ale, a “hop-forward American Pale Ale” best for post-activity consumption because of its 4.7 percent alcohol by volume level, will go toward improvement projects on the trail it represents. The Schuylkill River Trail (SRT), which stretches from Pottsville to Philadelphia, is a multi-recreational series of trails along the Schuylkill River. Currently, the Schuylkill River National and State Heritage Area is looking to further expand SRT trail routes in addition to keeping up with regular maintenance. The donations from SRT Ale figure to be a big help.
To celebrate the new beer’s release, Sly Fox will be holding a launch trek titled “the SRT Spree” to honor the trail. On April 17, Sly Fox will send out a team of two on a five-day journey along the SRT. The team will be traveling from Pottstown by kayak, road bicycle, trail bicycle, horseback and foot with a super-sized can of SRT Ale to reach Philadelphia on April 22 for the beer’s official unveiling.
“We hope this unique event creates a lot of buzz for SRT Ale,” says Corey Reid, a Sly Fox Beer ambassador and a launch team member. “But more importantly, it will draw valuable attention to the trail and the river.”
Along the way, the team will be stopping to clean the trail. Beer and outdoor enthusiasts are welcome to join the team on the trip and lend a hand in cleanups.
“The brewery is right off the trail, and we … value it as a resource,” says Todd Palmer, another member of the launch team. “Every great adventure should end with a great beer.”
