Ready, Set, Grow: Digital Business Foundations – A Philly Tech Week Event

As Philadelphia prepares for the Semiquincentennial, local businesses have a major opportunity to grow—but only if they’re positioned to be found, trusted, and chosen.

Join WURD Radio for Ready, Set, Grow: Digital Business Foundations, a live broadcast and panel discussion hosted by Stephanie “Tech Life Steph” Humphrey, taking place during Philly Tech Week at P4 Hub.

This dynamic, real-world conversation is designed to help small business owners and entrepreneurs understand how to use everyday digital tools and strategies to grow their customer base and increase revenue. It’s also an ideal space for tech professionals who support small businesses to deepen their understanding of what drives customer acquisition and retention.

The discussion will focus on four essential questions every business should be able to answer:

Can people find you? Learn how tools like Google Maps, search, and online listings impact visibility—and how customers discover businesses in real time.

Can they trust you? Explore the role of reviews, consistent information, strong websites, and authentic digital presence in building credibility.

Can they buy from you easily? Understand how mobile-friendly design, clear calls to action, online ordering, booking systems, and seamless payments remove friction and increase sales.

Will they come back? Dive into strategies for customer retention, including email and SMS capture, loyalty, social engagement, and follow-up offers.

Moderator:

• Stephanie “TechLifeSteph” Humphrey, host of Life & Tech on WURD Radio, tech influencer, and author of “Don’t Let Your Digital Footprint Kick You in the Butt!”

Fireside Chat:

• Stephanie Humphrey in conversation with Tanya Morris, Founder and CEO of Mom Your Business

Panelists:

• Vania Abdul, Co-Founder and Chief Marketing Officer of 360 Advertising and Communications 
• Rashied Amon, Owner of SOOK Vinyl and Vintage in Mt. Airy 
• Ted Paris, Senior Vice President and Head of Analytics, Intelligence and AI at TD Bank
• Jonathan Todd, Director of Social Impact at FIFA World Cup 2026 Philadelphia

Attendees will leave with a clear understanding of how to make their businesses easy to find, easy to buy from, and worth returning to—and how to turn satisfied customers into advocates who spread the word. Whether you are just getting started, actively growing, or already established, this conversation will offer practical insights, useful tools, and actionable ideas you can apply immediately.